Cape City rising expertise MEME makes an uncompromising assertion with his debut mission solely produced by Inspector Beats, “WHAT”, a 10-track album with zero options, simply pure, undiluted artistry. From growth bap’s gritty soul to grime’s razor-sharp edge and jazz rap’s smoky textures, this mission is a one man showcase of MEME’s versatility, imaginative and prescient, and unshakable confidence. “Africa is stuffed with inventive expertise, and I’m one in all them,” he declares, turning his life’s journey right into a lyrical and sonic odyssey. No collaborations, no distractions, simply MEME’s voice, his beats, and his reality. WHAT. isn’t simply an album; it’s a manifesto for the self-made.