Each time I see a newly-debuted group with an extended acronym for a reputation, I’m immediately curious what the letters stand for. The reply is often entertaining, however “HITGS” is nearly perfunctory in its that means. “Hip, Harmless, Teenager, Ladies, Story.” Yeah, that’s like a mad lib for the everyday Ok-pop imaginative and prescient board. At any price, HITGS hail from H Leisure, dwelling to each WOOAH and DXMON. I want them properly, as a result of this company has some identified points.

If HITGS’s identify represents non-musical qualities wanted by Ok-pop companies, debut single Sourpatch stands for instance of the business’s overriding musical traits. We’re on this bizarre part the place Ok-pop has managed to make dance music boring by muting each instrumental and stripping character from the ethereal vocals positioned excessive. Objectively, Sourpatch‘s BPM is excessive, however you wouldn’t comprehend it from how quiet and subdued the music sounds.

This seems like a passing world pop development that Ok-pop refuses to relinquish. Most big-name popstars have already moved onto a extra personality-rich efficiency type, singing like Sourpatch come throughout as an antiquated little curio. The music itself is okay in the best way most of this beigepop tends to be “positive,” however between its oft-repeated hooks, stuttering, non-committal percussion and charisma vacuum, Sourpatch is like taking a whiff of gently scented air laced with a touch of sedative.

Grade: C