After dropping the M.O.P. & Ruste Juxx assisted banger, “Run Em Up (Informed Ya)” in April of final 12 months, the Zimbabwe-born, London-based emcee, Rhyme Murderer let’s free the monitor’s cinematic new visuals.

Shot in Brooklyn by Danny of Entity Studio, the video completely enhances the excessive octane audio that pairs the burgeoning emcee along with his Brooklyn rap royalty counterparts. The monitor additionally boasts manufacturing from underground rap luminary The Arcitype, whose menacing beat impressed Rhyme Murderer to succeed in out to his collaborators on right here. “I might solely hear M.O.P. on the instrumental,” he says, including that it didn’t matter what number of occasions he listened to it, as a result of he might solely hear the Brownsville bullies on the beat. Then, when he wanted a 3rd verse to shut it out, he linked with Ruste, who “complemented M.O.P.’s power and vibes,” Rhyme Murderer says.

“Run Em Up” is the second single taken from Rhyme’s extremely anticipated debut album, Devoted to Self, a star-studded mission that includes legends like Ras Kass, Masta Ace, Stic Man (lifeless prez), Saigon, and Keith Murray. Manufacturing on the album comes from a heavyweight lineup, together with Buckwild, Tru Grasp, and DJ King Circulate, promising a dynamic and hard-hitting soundscape.

Followers of uncooked lyricism and head-nodding beats can stream “Run Em Up (Informed Ya)” — which is fast approaching 100k streams by way of Spotify — by means of all main digital retailers and streaming platforms. Preserve an eye fixed out for Devoted to Self, dropping later this 12 months by way of Uncle Rhymez Data. And for newcomers, Rhyme Murderer’s previous initiatives, like Facet Barz (2021), are a must-listen.