The Y2K development has been executed to demise in Okay-pop and the songs themselves not often sound all that Y2K anymore. Lady group Queenz Eye appear to consider there’s room for much more nostalgia, naming their new single after the period. It’s humorous (and unhappy) that after years of this Y2K fever we nonetheless haven’t gotten a brand new Okay-pop track within the vein of Max Martin/Cheiron produced Britney/BSB/Nsync. The place are these millennial pop slammers?

As an alternative, we’ve this Y2K, which makes use of the time period as a catchphrase whereas sounding nothing like 2000-era pop. This feels extremely cynical, feasting on the dregs of a dying development. Merely referencing track titles of that period and saying “millennium” just a few instances isn’t sufficient to make this convincing. I’m wondering if anybody concerned within the manufacturing was even alive again then? The one factor this observe might need in widespread with Y2K is the obnoxious sound and magnificence of the Bratz dolls, although even they didn’t emerge till 2001. As a connoisseur of turn-of-the-millennium pop music, this comeback is actively offensive to my ears and my very sensibility!

Grade: F