It wouldn’t be a Okay-pop summer season with out some random Pepsi advert tune. Over the previous few years, Starship Leisure has collaborated with the model to launch innocuous (generally respectable) releases that see numerous idols teaming collectively. This time, IVE tackle the problem by themselves, delivering the “straightforward, fizzy” Summer time Festa.

“Child, you possibly can drink your coronary heart out” is a mega-awkward hook — an alcoholic’s manifesto, of types. After all, the drink in query right here is Pepsi, and the music video by no means helps you to overlook that for a second. Generally, these CF songs could be loved on their very own as enjoyable pop morsels with out incessant branding getting in the best way, however Summer time Festa is tough to pry free from its sponsor. It’s simply too literal.

Musically, Summer time Festa adopts the sleek, subdued disco hues which have been in vogue all through the 2020’s. A part of me needs to cease calling this “disco” altogether as a result of it lacks the power and character that make that style nice. As a substitute, that is company schlock, lifeless behind the eyes and smoothed over as if composed by AI. I get that it’s primarily a business jingle and ought to be handled as such, however I occur to dislike jingles so my ranking will mirror that.

Grade: D+