What’s an digital press package (EPK)?

In case you’re networking inside the music trade, an EPK supplies the important info and belongings for somebody who’s new to your work – simplifying the introduction course of and saving you time.

Your digital press package (EPK) is a digital portfolio that showcases your music, bio, visuals, and press supplies in a single web page for simple reference. You should use your EPK to pitch the press, venues, festivals, labels, and reserving brokers.

Core Elements of an EPK

EPKs can fluctuate in construction, however they need to embrace the identical important parts: 

Music

• A promotional hyperlink repository of your finest tracks or a lead single out of your newest launch
• Non-compulsory: Downloadable high-quality audio recordsdata (for instance, if {a magazine} is premiering your subsequent single, they could request an MP3 hyperlink)

Artist Bio

• In case you don’t have an artist biography already, you may make a easy one that features important info like your style, hometown, member names and devices, and an artist assertion. You possibly can revise and enhance your bio as you develop, however offering sufficient info to introduce your self and your music is essential.
• Together with “for followers of” or “seems like” sections that embrace related artists will help contextualize your music

Press Photographs

• Embody high-resolution pictures that signify your model and elegance.
• Supply quite a lot of pictures (e.g., close-ups, efficiency pictures) for media use in a number of dimensions (panorama, vertical, and sq.).

Movies

• Embed or hyperlink music movies, stay performances, or promotional clips. Reside performances are particularly useful for reserving.
• Guarantee movies are of top of the range and replicate your inventive imaginative and prescient.

Press Protection Highlights:

• Embody press protection: quotes from media shops, opinions, or notable mentions.
• Spotlight any awards or recognitions you’ve obtained.
  

Ticket Historical past and Upcoming Exhibits

• Record confirmed performances with dates, venues, and areas.
• Replace usually to maintain trade professionals knowledgeable
  
• Non-compulsory: In case you’re pitching a brand new booker or an agent for a gap slot, together with relavent ticket historical past inside your EPK or e-mail will help construct your case.

Contact Data

• Present particulars for reserving, administration, and press inquiries.
• Embody hyperlinks to your official web site and social media profiles.
  

Design & Structure Ideas

Your EPK ought to replicate your model, nevertheless it’s additionally a sensible device. So preserve it clear, organized, and scannable. Make sure the EPK is straightforward to navigate and mobile-friendly.

Professional tip: Ship your EPK to some trade professionals and request suggestions!

EPK Codecs

Make your EPK accessible in numerous codecs so it’s accessible in any circumstance: whether or not you’re on the go or sending an e-mail from house.

• On-line EPK: Hosted in your web site or a devoted platform, accessible through a URL.
• Downloadable PDF: A transportable model that may be emailed or shared offline.
• Enterprise card hyperlink: A printed enterprise card with a QR code to your EPK.

Greatest Practices

• Hold content material up-to-date along with your newest releases and achievements.
• Tailor your EPK to the precise viewers or objective (e.g., reserving brokers vs. media shops).
• Proofread all textual content for readability and professionalism.

Conclusion

It’s as simple as that! Keep in mind, your EPK can evolve, too: from constructing out your artist bio as your profession progresses to revamping the branding to match the themes of an upcoming launch. The aim stays the identical: make important details about your artistry simple for different trade professionals to reference, share, and study from.