Following up their promotions for Japanese single Totally different, LE SSERAFIM have launched a music video for its b-side Kawaii. As they clearly need you to know from the producer tag connected to its title, this music was composed by common Japanese musician Gen Hoshino. That is fairly a coup for the group, immediately lending Kawaii a way of creative aptitude it might need lacked if it had emerged from a music camp.

You may hear this quirkiness all through Kawaii, although total the music adheres to common percussive developments of the second. Melodically, apparently it desires to be a extra effusive dance monitor, however its skittering drums and muted synths give it a moodier type. As I’ve acknowledged many occasions on the weblog this yr, I’m so previous able to see this explicit manufacturing type fall out of vogue. We’ve been inundated to such some extent that every one these songs are inclined to mix collectively into one amorphous musical goo. They’re cool and vibey however not notably enjoyable to take heed to.

To its credit score, Kawaii boasts a bit extra power than most of its contemporaries. The music itself is sturdy and carried out with sufficient verve to virtually break away from the constraints of its fitful association. Particularly, the refrain has nice potential. I’d have beloved to listen to a extra daring instrumental beneath — possibly a few of the thrilling digital beats favored by J-pop mainstays like Fragrance? Because it stands, there’s not a lot about Kawaii that makes me need to come again for an additional hear.

Grade: C+